After three years, Angelina Jolie is out as the face of luxury brand St. John.

“It was a great run we had with Mario Testino, David Lipman and, of course, Angelina Jolie,” chief executive officer Glenn McMahon explained. “Three years is a long time to maintain any campaign, and we felt it was time to do something new and different. [The campaign] ties in nicely to our whole rebranding initiative.”