British stylista Alexa Chung — a staple on Best-Dressed list around the UK — will return to American television in a new style series debut on PBS public television in 2011.
Thrift America will follow the jet-setting Chung around the US and Europe as she shops for vintage threads at consignment stores, garage sales, and flea markets. The deal comes a year after Alexa’s shortlived venture with MTV, countdown video series It’s On with Alexa Chung, was cancelled due to poor ratings.
Is it too soon to start calling Alexa the nation’s new Fairy Godmother of Frugal Shopping?
Here’s what The New York Times had to say about the deal: “Scheduled to be broadcast on PBS next summer, ‘Thrift America’ might introduce Ms. Chung to a larger segment of the nation. On the show, she and Maya Singer, the series creator and the editor of special projects for Style.com, will comb the country’s consignment shops, garage sales and flea markets for old clothing, furniture, music equipment and other potential treasures to use in various creative endeavors. A few of the places they plan to visit include Orlando, Detroit, Nashville, Alabama and Brooklyn (and, on a less populist note, fashion capitals like Paris and London as well)..Think of it as ‘Antiques Roadshow’ meets the foodie romp ‘Anthony Bourdain: No Reservations.’ Ms. Singer said viewers hoping to replicate Ms. Chung’s high-low style will see firsthand, ‘What does Alexa Chung pull out of the crap bin at the yard sale?'”
Will you tune in to watch Alexa shop?