Alexa Chung, British style icon and former host of MTV talk show It’s On With Alexa Chung, is partnering with J. Crew’s Madewell denim line, to create her own collection of women’s fashion set to debut next fall.
The presenter, whose MTV talk show was recently axed, has been offered the opportunity to collaborate on a fashion line before, but finally settled on Madewell: “[Madewell] seemed really interested in my ideas and it’s a brand that I really admire. Hopefully, the authenticity of this collaboration will be obvious.”
The collection, which will be called Alexa Chung for Madewell, is described as “sexy tomboy and sixties girls band” and is expected to feature the polka-dot dresses, high-waisted jeans, and oversized wool jackets that are signature Chung.
“There is no grand scheme to this, and we still don’t want to hire a celebrity spokesperson,” said Millard “Mickey” Drexler, chairman and CEO of J. Crew Group. “It’s just that Alexa is totally cool. It’s not the way she looks or dresses. It’s the way she is.”
The retailer will launch Alexa Chung for Madewell in its stores and online at madewell1937.com in late August.