Adele’s comeback—if you call it that—has been swift and decisive. When her first single in three years, “Hello,” dropped via her VEVO music channel on Youtube, the video reached 27.7 millions views in 24 hours, breaking the previous record set by Taylor Swift’s much-advertised “Bad Blood” video (20.1 million).
Adele’s video also blew every single Star Wars trailer out of the water, and we all know how much Star Wars fever is running high. At one point, 1.6 million people watched “Hello” in a single minute, compared to the The Force Awakens trailer, which peaked at 1.2 million views per hour.
So yeah, her single and video were popular. But that’s nothing compared to the astronomical numbers for her third studio album 25.
25 was released on November 20 and now here we are, a full ten days since the world was introduced to the album. Like, a lot of the world.
According to Nielsen Music and Billboard, Adele’s album has enjoyed the largest single sales week for an album since the establishment of Nielsen in 1991. The best ever sales week. 25 sold 3.38 million copies in its first week in the U.S.
By comparison, the previous record holder was ‘Nsync, whose album “No Strings Attached” sold 2.4 million albums in its first week in 2000. Also a point of comparison is America’s sweetheart Taylor Swift, whose mega-successful 2014 album 1989 sold 1.8 million copies in 2015, and 1.3 million copies during its first week. Last year, that was truly impressive, shattering records that had held since 2002. But we have to admit, Adele’s appeal is on a whole other level.
But that’s not all. There are a whole host of other records Adele’s 25 have broken. 25 is officially the first album to sell more than 3 million copies in a week. It’s only the second album to surpass 2 million sold in a single frame, and only the 20th to sell at least a million copies in a week.
And that also means some impressive creds for Adele to add to her resume: It’s her second No. 1 album, and it’s probably not her last. Her last album, 21, was on top of the Billboard 200 for 24 consecutive weeks, the longest run for a woman in history.
If all goes well, Adele will be poised to shatter even more records in the future, if she continues to make the kind of music that all of America loves.