It’s safe to assume that Maroon 5 frontman Adam Levine won’t be in the house for Sunday night’s annual MTV Video Music Awards.
The outspoken star of the NBC talent show The Voice made headlines last month, when he slammed rival singing competition American Idol in an interview with Out Magazine. Now Levine is back in the news after serving up a similar tongue-lashing, this time aimed at MTV. And on the dawn of the cable network’s signature VMAs, no less.
So what did Adam, 32, say this time to cause such an uproar? Try this on for size:
“The VMAs [are the] one day a year when MTV pretends to still care about music. I’m drawing a line in the sand. Fuck you, VMAs.”
The “Moves Like Jagger” singer later added: “i may be a pop singer. but every once in a while the angsty teenager in me just blurts out some raw honesty. it’s a reflex.”
Well, those are fightin’ words.
MTV responded with a cheeky Tweet of its own, writing: “Soooo you’ll be tuning in at 9/8C tomorrow right? (BTW, bonus points if you TwitPic your 2004 Moonman!)”
Perhaps not surprisingly, Adam isn’t alone in his criticism of the network that previoulsy prided itself on being all about music. (That is until the debut of reality TV…) A bevy of Tweeters replied with messages of support for Adam.
The 2011 MTV Video Music Awards will debut sans host live from Los Angeles tonight @ 9 PM ET.