30 Rock is hardly a hit in Germany. The Emmy-winning comedy scored a 0.0 rating in its debut on German TV Sunday night, meaning fewer than 5,000 viewers tuned in. The digital niche channel, which is run by public broadcaster ZDF, had made 30 Rock the flagship entry in a relaunch promising more cutting-edge programing for a younger demographic. But so far, no one young or old, is tuning in.

No word yet on whether ZDFNeo will continue airing 30 Rock. The show is currently in its fourth season on NBC.