2010 American Music Awards Net Lowest Ratings Ever
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It was a big weekend for pop sensation Justin Bieber. Too bad the same can’t be said for ABC.
The moppy-haired Canadian took home four major prizes at Sunday night’s 38th annual American Music Awards in Los Angeles, including Artist of the Year. Bieber, who had been up for five awards, also took home gongs for Best Pop/Rock Artist, Pop/Rock Album, and Breathrough Artist of the Year.
The ceremony telecast, on the other hand, drew a measely 11.6 million viewers, down 22% from just a year ago, solidifying its place as the lowest-rated AMAs in history.