Popular Culture

10-Year-Old’s Crowdsourced Lemonade Stand Raises $15,000 To Rebuild Family Home


Viral Lemonade Stand to build new family home

10-year-old Alyssa De La Sala helped save her family home by setting up a lemonade stand. In March 2013, the home burned to the ground and her mom and dad set out to rebuild the house. The entire home was destroyed by a fire and a total rebuild was quickly ordered.

Alyssa’s dad, Joe De La Sala, was told that construction on the home would take six to eight months. Two years later the home was only half complete and the family was forced to hire a new contractor. That builder told them the home’s completion would cost between $80,000 and $100,000.

As she watched her parents struggle to pay for the new homes construction, Alyssa decided to jump in and save the day by selling lemonade with her older brother Damien.

Instead of going the traditional route, Alyssa wrote a letter to “The Kane Show” in which she explained her family’s situation. She also created fliers which were handed out at school and around town.

The young girl’s crowdsourcing worked and soon local radio and TV shows were reporting about the lemonade stand.

The stand opened on Saturday and brought in nearly $10,000. By Monday, more than $15,000 had been raised.

There were so many people at her lemonade stand that police had to direct traffic.

Several people gave the family up to $1,000 each while a 7-year-old boy offered a blanket, a book, and several toys.

Local businesses also showed up with supplies for the family’s new home.

Speaking to NBC News the young girl’s father said,

There are a lot of people who are in a lot worse situations but to see people still come out and support us for what we’re going through it’s really amazing. I’m at a loss of words.

Realizing that their home had gone viral, the family quickly setup a GoFundMe page that has now raised $4,530 towards a goal of $120,000. They have also received offers from construction workers who are willing to lend their time to the rebuild.

James Vanderhoff
James Vanderhoff is a former editor at http://www.popcrunch.com

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